BOOMER ESIASON’S GENIE THE GENE PROGRAM

Helping kids live a more healthy and meaningful life with cystic fibrosis through inspiration and dedicated care.

Boomer Esiason and Lee Becker have a long history of helping kids battle cystic fibrosis through their dedication and work at the Boomer Esiason Foundation. Using comic book adventures, animations, and other online content The Genie program is designed to educate kids on important topics like Cystic Fibrosis, informing them how they improve the quality of their lives through nutrition and exercise, as well as dealing with social issues kids might be facing at school.

Synergi created a look and feel that encapsulated Genie’s message to help kids while also offering a site design and branding strategy that invited parents and educators to learn more about how they can help children cope with learning about ailments they may have been diagnosed with.